Domestic Tourism Issues

As a nation looks toward its own territory, several planning issues need to be addressed.

Inter-agency Cooperation:      National government every where have established many departments to carry out rules important to their nations welfare. Departments of conservation, forestry, agriculture, transportation and industrial development and their many subdivision are common.

Public-Private Cooperation:     The many private trade associations Hotel, airline, automobile, restaurant, tour and travel agency- have the opportunity to take a stronger proactive stand on planning tourism in cooperation with government agencies.

Discovery Of Potential:     A major planning need at the national, state and provisional level is to identify and assist destinations that have greatest development potential. Techniques and processes are now in place but application has lacked support.

Inter-Destination Cooperation:     National park and resource development decisions can seriously impact the potential of some areas for destination status.

Environmental Issues:      The very foundation tourism-Cultural and natural resources-can not continue to be threatened by political leadership that ignores its own environmental laws.

Seasonality:     For many destinations, seasonality continues to inhibit healthy tourism development. At the national level, both the market and supply sides need attention.

Information/Direction:     Many provide personal counseling-information on medical help, shopping, food service and entertainment. Western Australia has provided part-time funding to small business operators to provide some space and time for information within a strategically located shop or restaurant.

Promotion:     At the regional scale, much reform is needed to sort out promotional roles at all levels. Advertising and other promotional efforts frequently overlap among sponsors- states, cities and attractions. Because of the millions of Dollars of support, the amount of material available to the travel consumer is overwhelming.

Research/Education:      Differences in research measures, such as for economic impact, among the many destinations often makes comparability impossible. Education and training at the primary and secondary levels are needed in two directions. First, young people need greater understanding of carrier opportunities in the field of tourism. For those not bound for University education, vocational programs are needed for many occupations in tourism. Second, young people need education in how to travel so that when they become adults they understand travel procedures.

Processes and Techniques:     The continued preoccupation with promotion disproportionately skews budget allocations away from improvements of planning models and techniques.

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